Foster + FunnelIdentity, brand design, and art direction for a fresh face in conversion rate optimization.
Mathew Roswell
Designer
Good work, for great people.
Designing brands, websites, and experiences that help organisations connect with their audiences.
Working with teams across New Zealand to create better experiences.
Verizon ConnectA complete redesign targeting more high-quality leads and less deadclicks.
Guardian RoofingA new look for your local roofer
Richmond TaekwondoA cleaner, mobile-first Framer website for a martial arts studio.
Te Tauihu Kapa HakaStrong event visuals for Kapa Haka Primary & Senior Regional Qualifiers
A multidisciplinary approach spanning strategy, design, content, motion, and digital experiences.
Helping teams define how they look, sound, and show up.
- Brand strategy
- Art direction
- Visual identity
- Brand guidelines
Designing websites and products that feel simple, useful, and easy to use.
- Website direction
- Product design
- User experience
- Interface design
Creating content, motion, and video that brings ideas to life.
- Motion design
- Video editing
- Social content
- Animation
Building modern websites with AI tools and Framer.
- AI Web Development
- Framer
A mix of agency, in-house, and independent experience.
Verizon Connect
"Mathew played a key role in developing the Verizon Connect Design System, consistently delivering high-quality work across time zones and proving himself an invaluable team member."
Bryce Easton
Verizon Connect
Richmond Taekwondo
"The new site feels simple, polished, and easy for families to use. It gives our club a much stronger first impression."
Shelley tHooft
Richmond Taekwondo